Trump Media plans to launch a new token offering exclusive benefits to holders
An official announcement revealed that Trump Media and Technology Group Corp plans to distribute a new digital token to its shareholders in collaboration with Crypto.com.
The planned token distribution marks another step in Trump Media’s broader push to expand its presence across financial and digital markets. Trump Media and Technology Group Corp (TMTG) operates several platforms, including Truth Social, Truth+, and the fintech platform Truth.Fi.
Under the proposal, each ultimate beneficial owner of DJT shares would be eligible to receive one digital token per whole share owned. Token holders would gain access to periodic rewards tied to Trump Media’s ecosystem, including Truth Social, Truth+, and Truth Predict.
“Such rewards may include benefits or discounts tied to Trump Media products such as Truth Social, Truth+, and Truth Predict,” the company stated in the press release.
The initiative is designed to both reward shareholders and encourage deeper engagement across Trump Media’s platforms. Distribution of the tokens will be carried out using Crypto.com’s Cronos blockchain. Trump Media already maintains an existing relationship with Crypto.com, having acquired $6.42 billion worth of CRO tokens earlier this year. The two companies also have a non-binding partnership to explore the launch of exchange-traded funds (ETFs) featuring Cronos, Bitcoin, and other digital assets.
“We look forward to utilizing Crypto.com’s blockchain technology and improving regulatory clarity to implement this first-of-its-kind token distribution, reward Trump Media shareholders, and promote fair and transparent markets,” said Trump Media CEO and Chairman Devin Nunes, according to the release.
The company emphasized that the tokens are not securities, do not represent ownership in Trump Media, and may not be transferable or redeemable for cash. Additional information regarding the distribution timeline and specific token benefits is expected to be released in the coming year.
Industry observers note that the move could represent one of the first high-profile attempts in the media sector to integrate shareholder rewards with blockchain-based digital tokens.
Following the announcement, TrumpCoin (DJT) rose nearly 16%, trading at approximately $0.00008458 at the time of writing. Meanwhile, CRO saw a more modest gain of 0.7% over the past 24 hours, trading around $0.09336.